About Us

 

Our Philosophy

A UK family owned company beginning in 1993, FW Homestores has always had an ethos of high-quality & stylish design at an affordable price. With over 26 years of experience and knowledge of the furniture industry, we are now proud to independently own 4 large superstores located in Cardiff, Caerphilly, Newport, Barnstaple and our online store www.fwhomestores.co.uk.



The Company was founded by Vicky Ward, who was inspired when looking to decorate her first home. “I wanted more than a sofa and a dining set, I wanted rugs, lamps and artwork all to match the decor. After hunting around the high street stores I was disappointed with the lack of choice…

Always having a passion for interiors and decor, I decided I would set up my own furniture store that mixed modern with contemporary and was an inspirational place where you could buy everything to make your house a home.

26 years on, we still carry this philosophy today, providing our customers with inspiration, not just homeware. We will strive to help you find everything you need to create the home of your dreams.” Vicky Ward, FW Homestores Founder.

 

Our History

 

Day One: After many months of careful planning, Vicky took the plunge and opened her first store in Barnstaple, naming it Furniture Warehouse. The store offered a completely unique shopping experience and quickly built a solid reputation in the area.

 

2001: No 1 Superstore. Due to the success of the small family store, Vicky realised the demand for the brand she had built had outgrown the premises and she needed a larger store. It was with huge excitement that she relocated to the new Barnstaple superstore (with some help from children, Emma and James)

 

2005: Family Expansion. With Barnstaple firmly established, Vicky was on the lookout for her new opportunity to develop the brand - whilst at home with her third born, Anabella.

 

2007: Time for a change. I have decided to re-brand Furniture Warehouse to FW Homestores to reflect the way the business has evolved over the year. In the early days, the store was very much a warehouse environment, but today we offer so much more.” - Vicky Ward, 2007

 

2009: Next Stop, Wales. Inspired by a conversation with friends local to the Newport area, Vicky realised the growing demand for the FW Homestores brand - prompting the successful opening of the Newport store. Later that year, the FW Homestores website was launched, complete with a new logo for the whole brand.

 

2010: New Canvas. Caerphilly opens its doors to the public becoming the third store. With over 15,000 square feet of retail space, the store was an instant success, and a fresh canvas for Vicky to decorate.

 

2012: Capital Takeover. Store number four came quicker than expected but the opportunity of Cardiff was a real test for Vicky’s FW Homestores concept. The biggest store opening yet, in a huge city, was a real challenge but the concept was well received.

 

2014: Family Business. FW Homestores is all about family and in 2013 Vicky’s son, James, officially began working as a photographer - taking glossy magazine style photos for the growing FW website. Keen to get stuck in, Vicky’s second child Emma, began adding life to the FW Homestores catalogue by modelling in the Exeter studio.

 

2016: WWW. After months of planning and weeks of fine tuning, we were pleased to announce our new website design for 2016! Adding ease of use, functionality, higher quality images and finally our FW blog that aims to inspire and update you on current trends in the ever changing world of furniture and interior design.

 

2017: Always Expanding. In 2017 FW Homestores proudly relocated their Newport store to a larger space. After months of hard work, the store was finally ready and opened on August Bank Holiday Weekend. With all the added space, the new superstore can really show off everything that FW Homestores has to offer.

 

Today: “From when I opened our very first store over 26 years ago, my passion and drive for bringing the latest trends and styles to our customers is stronger than ever. To create lifestyles for you that are comfortable, stylish and stress free makes me so happy. Our business will always endeavour to offer you designer led, functional furniture with quality and price always in mind. We look forward to seeing you soon.”